Look at brands with similar content, products, or target audience — and carefully assess their content strategy. You would create an Excel sheet with headers like “hashtags,” “category,” “# of posts,” and more, and then actively fill it out as you found new effective hashtags. Awesome stuff guys, as always! All you have to do is press the return key while writing your caption and you’ll have lovely, spaced out captions for your Instagram posts! than posts without a hashtag. Thank you! Hashtag Suggestions is available on all Later business plans — upgrade now to get access! Required fields are marked *. recently used the hashtag #12daysoftezzaapp to promote a holiday campaign. I’m experimenting with the name of my company and a hashtag we created (related to brides). A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. I decided to check them out and see what I can do with them but again if I want to reach out to engage couples, these may not be that helpful but I’m always looking for a breakthrough and this article gave me a few good ideas. And this can translate into more engagement, more followers, and more customers for your business. This is the best way to get a lot of targeted engagement on your posts! Contests structured around user-generated content (UGC) are all the rage, and with good reason: they’re fun, popular, and great for both driving engagement and reaching a new audience. Last but not least, our final tip is to avoid using banned hashtags on your Instagram posts. It doubles your chances of engagement! If you’ve ever searched for a hashtag on Instagram, you’ve probably noticed “Top Posts” are at the top of the results page. #sunburn #sunburns #sunburn #beachday #sunburns, Great post! While adding hashtags to your posts is one of the best ways to boost your engagement and get your posts in front of your target audience, too many hashtags in your captions can look untidy (or worse, spammy!). We’ve seen all sorts of strategies and ideas on how many hashtags make the difference, but at the end of the day, it’s really up to you. Only if you post the hash-tag in the caption itself. All you have to do is click “Insert Hashtags” and they’ll be added to the end of your caption. Is something like 100,000 too small? You can pick and choose which of these hashtags to add you to your post. The problem is most likely because you can only list 30 # in a post, so you may have surpassed the limit with post # + comment #. For example, if you run a travel brand, you can use Saved Captions to keep all of your travel-related hashtags organized, so you can quickly add them when scheduling in the future. Ready to get started? Once you create your hashtag, remind customers they can use your business’ hashtag by sharing it on your stories or calling it out in your captions. TIP: Don’t make your hashtag text too small — if it becomes illegible, Instagram won’t pick up on it and it’s unlikely your post will appear in any hashtag searches. Thanks a lot) I was very happy to find some fresh like this! What would you recommend in that context? Hone in on their top-performing posts in particular, and highlight the hashtags that could be applicable to your brand for future posts. Use Tools 4 Tools for Instagram Hashtags 5 Is There an Instagram Hashtag Limit? Thank you, the suggestions here were much more useful than other articles I’ve read. One of the best ways to find relevant hashtags is by following Instagram influencers that have the same (or similar) target audience as you. Also does it matter if you use the singular and plural of a hashtag right next to each other? Plus, as you continue to add new hashtags, you’ll be able to accurately track how they perform for your content. ♬ Vibe (If I Back It Up) – Cookiee Kawaii. Unfortunately, there’s no hard-and-fast rule when it comes to deciding how many hashtags you should use. It’s a good idea to use Saved Captions to build multiple hashtag lists that are organized by theme or category. If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag). At the end of the day, it’s best to weigh the tone or topic of your post, along with what you’re hoping to achieve, and then decide if it makes sense to use hashtags. Instead, try looking for ultra-niche community hashtags that are specifically relevant to the content you post. Schedule your post as usual (including adding your. I love it but I imagine things have changed it since you posted…. feature, you can create multiple hashtag lists based on your frequently used hashtag categories, all from your, A great Instagram hashtag strategy doesn’t just reach more people — it reaches the. Numbers are allowed in hashtags. Find out who these people are in your niche and use their posts as inspiration. Get people to use them, so that your brand gets marketed too. :) Anyone else here using Plann? Changed my perspective on using hashtags as I used to hate hashtags prior to reading this article. It’s a good idea to use. Lots of helpful info here except the “How to find Hashtags” section… How in the world would someone go about “Research Your Audience/Competitors/Industry Leaders” section??? A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. Nice post on the blog! Where can I go to keep up to date on the Instagram algorithms etc.? Thank you Loren. Looking forward to implementing your tips. I use most of the ones in the relevant categories already, so it’s good to see them here! A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. You can’t tag other people’s photos/videos. While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. Bookmarked for later use. You have to do more. Awesome read! Instead, try looking for ultra-niche community hashtags that are specifically relevant to the content you post. great suggestions, thank you for being helpful! You can add as many as 10 hashtags to each Instagram story, including 1 clickable hashtag sticker. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. What’s more, even seemingly innocent hashtags are on the banned list, such as #humpday and #elevator, so it’s definitely worth giving your tags a quick check! Instagram hashtags can be a powerful tool for discovery when used properly — but they can also look spammy and damage your brand perception when used incorrectly. Really great guide, thank you for taking the time to write all of this. Or you can use Later’s First Comment scheduling to automatically post your hashtags in the first comment. We’ve noticed that the more niche the topic, the more conversations users are having around it, so it pays off to really hone-in on a topic or theme. Research Your Competitors 3. Thanks. Let us know if there’s any we’re missing . Instead of using the most popular Instagram hashtags, it’s better to find and use hashtags that are smaller, more niche, and have an engaged audience that’s relevant to your industry. Thanks! And if you’re worried about how hashtags will impact a carefully crafted aesthetic, there are a few hashtags hacks to make them seamlessly fit in with your post, or be hidden completely. Your email address will not be published. And this can translate into more engagement, more followers, and more customers for your business. This is the best way to get a lot of targeted engagement on your posts! For example, if you have a branded hashtag for your business, you can invite your followers to also follow your unique hashtag. Hashtags like #sweetdreamsdlf and #Ihavethisthingwithfloors how I can use those for my photography business? Every single one of them must be used only if appropriate to your brand. I’m wondering about the relevance of this number. Getting in the top posts for a hashtag is a great way to get discovered by new users. very useful article!! Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Do you see a trend of any other common hashtags that could be included in future posts? We use #selfiebride and #weloveourcouples. to build multiple hashtag lists that are organized by theme or category. Instagram is a very famous platform for deriving huge amount of traffic to the website. You can only add hashtags to your own posts. under 1 million? people for your business. Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity! 2 Why Should I Use Hashtags on Instagram? The first step to getting other users to share your branded hashtag is to use it yourself. Every industry has its respective key influencers. If you want to schedule a photo of a beach in San Diego, since you’ve already saved hashtags for different categories, you can insert relevant hashtags for beaches, California, travel, and San Diego with just the click of a button! So how do you actually get into the Top Posts for a hashtag? Following a hashtag works just like following a user’s profile. The most important thing to keep in mind when deciding what hashtags to use is that you’re being intentional — as in, you’re using hashtags that your target audience is actually searching for and following! The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using. So they’re great for building a lot of engagement in a short period of time! Sorry), #wedpros #wedpreneur #eventprofs #weddingindustry #weddingpros #wedprofs #weducation #wedblog …. Simply type your hashtag into the app’s search bar, and then select “tags” from the dropdown menu. When I do gain some, I’ll lose them mostly because I did not follow back.So my accounts get stocked for weeks, if not months. For example, if you’re a business that targets small business owners in the fashion industry, you may have multiple hashtags that you use on different topics. by the way are there any jewelry makers? Not sure if that is the best idea or not. I’ve witnessed a LOT of people get restricted by placing hashtags in comments instead of the caption. This ultimate guide to Instagram hashtags will help you understand everything you need to know about using hashtags to, Even in 2021, using relevant, targeted hashtags on your posts and stories is. For example, about flowers, candles, colors or something else. It doesn’t make a difference as long as you post the comment within seconds of the actual post. Location hashtags: Even if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats Daily hashtags: Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. Only thing: no top musician hashtags!? Don’t make your hashtag text too small — if it becomes illegible, Instagram won’t pick up on it and it’s unlikely your post will appear in any hashtag searches. A post with at least one Instagram hashtag averages. If you can find 30 super-relevant hashtags to add to each post, then you should definitely go for it. You’re not alone! Very helpful, ty! There are many people on Instagram who want to follow you, but you must find them. I have yet to gain a follower and it has been over 5 hours. hosts a weekly giveaway and encourages their community to share photos with #SezaneLovers to enter. Great article! This is a great resource to point clients to. It’s okay to experiment with the number of hashtags you use in your posts — it’s all about finding your hashtag sweet spot! According to Instagram, you can add hashtags to either the post caption or the comments. 3 How to Find the Best Instagram Hashtags 1. From boosting engagement to finding new communities, in the following video, we break down everything you need to know about Instagram hashtags in 2021: While using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories (we’ll explain this more below), here is an up-to-date list of the top 50 Instagram hashtags of 2021: Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy: Community hashtags are hashtags that connect like-minded users around a specific subject.
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